IronOak is your full-service real estate, design, and build partner across the Madison metro — from finding the right property to building from the ground up.
"She actively works to make sure you are making the right decision when it comes to building a home. Through her connections she was able to introduce me to so many valuable resources!"
Sam & Michael Nelson
New construction · Madison area
"Jamie was available virtually any time we had a question. She helped us balance our dreams and our budget — which is no easy feat. We landed on a floor plan and home that was perfect for our family."
Alyssa & Mike Turner
New construction · Growing family
"She has helped make changes to our floorplan making the house more suited to our needs with no complaints, even when I've emailed or texted late about a change or idea."
Zach Nelson
New construction · In progress
"She was extremely professional and organized, and made sure we got all the information we requested about different lot sites and neighborhood restrictions."
Kelly O'Donnell
Preliminary planning & bidding
"She felt like a partner who had my best interests at heart. She is an asset and reflects the quality of the brand, home design, and overall process."
Kacie Jensen
Home planning · Madison area
"Jamie Foley was remarkable with selling our land in Fall River. She expedited the paperwork and coordinated viewings effectively, leading to a quick sale."
Ryan & Michelle Foye
Land sale · Fall River, WI
"Jamie Foley was an absolute pleasure to work with while drafting plans for a custom home. She was attentive and thorough; thoughtful and expeditious."
Mike & Becky
Custom home design
Listings
Active & under contract
Active
$585,000
5 Cedarberry Circle, Verona WI
3 bd / 3 ba2,835 sq ft2-car garage
Jamie Foley · Relish Realty
Under contract
$625,000
1198 Gracing Oaks Ln, Sun Prairie WI
Under contract4 bd / 2.5 ba3-car garage
Jamie Foley · Relish Realty
Under contract
$519,000
2575 Targhee St, Fitchburg WI
Under contract3 bd / 2.5 ba2-car garage
Jamie Foley · Relish Realty
Portfolio
Staging, design & custom builds
Custom design & build
Manske Residence
Custom floor plan & elevations · Victory Homes of Wisconsin
Paste Paragon data above to populate lot table for this neighborhood.
IronOak Realty | Design and Build
Building something new?
One point of contact from lot selection through keys — coordinating design, trades, timelines, and finish selections so nothing falls through the cracks.
Process
The building checklist
01
First step
Schedule a discovery meeting
An opportunity to understand your vision and requirements. We'll cover your long-term goals, preferred locations, desired timeline, potential collaboration with outside agents, and budgetary considerations.
02
Find land in your desired location
Selecting the perfect plot of land lays the foundation for your dream home. We'll explore various options considering size, orientation, potential improvements, and associated costs.
03
Design your floorplan
A customized floorplan tailored to your lifestyle, preferences, and budget. Whether we personalize an existing layout or create one from scratch, the goal is a design that exceeds your expectations.
04
Preliminary estimating
We'll outline your wishlist and provide initial cost estimates, helping you prioritize the features and amenities that matter most — with a clear picture of what your dream home might cost.
05
Final structural touches & tweaking
Fine-tune the details to strike the perfect balance between vision and budget. We'll refine structural elements, consider design enhancements, and visualize the finished product together.
06
Before build agreement
Review & sign build agreement
The build agreement covers the builder contract, neighborhood covenants, plat map, architectural guidelines, and right to cure. We'll review and finalize every detail before proceeding.
07
Land & construction loan closing
With the closing of your land purchase and construction loan, you officially become the proud owner of your future home site — and the exciting journey of construction begins.
IronOak Realty | Design and Build
Why IronOak Build
Most people manage their realtor, builder, and designer separately. IronOak brings all three under one roof — so nothing falls through the cracks between contract and keys.
Project coordination & scheduling
Trade partner relationships
Finish selections & change orders
New construction buyer advocacy
Licensed General Contractor
Ready to start?
The first step is a discovery meeting — no obligation, just a conversation about your vision, timeline, and what you're looking for. First project underway: full bathroom addition to an existing home.
Resources
Buyer's guide
Everything you need to navigate the Wisconsin market with confidence — from pre-approval to closing day.
Full buyer's guide content coming soon. In the meantime, reach out directly — I'm happy to walk you through the process step by step.
Trusted partners
Preferred lenders
These are the lenders I work with and trust. Both are with Johnson Financial Group and have consistently delivered for my clients — responsive, knowledgeable, and easy to work with.
Data-driven analysis, comparable sales, and market positioning to price your home right from day one.
02
Staging consultation
Professional staging guidance to present your home at its best — furniture arrangement, décor, and flow.
03
Cleaning coordination
Coordination of professional cleaning services to ensure your home is show-ready before hitting the market.
04
MLS marketing
Professional photography, compelling MLS copy, and targeted digital marketing to maximize exposure.
05
Offer & negotiation
Expert offer review, counter-offer strategy, and negotiation advocacy to get you the best possible terms.
06
GC projects
Pre-listing repairs, improvements, or additions coordinated through IronOak Build — no need to find your own contractor.
About Jamie
Building more than homes, building what matters.
I've lived in Cottage Grove since six years old. I graduated from Monona Grove and spent a year and a half studying Interior Design in college — a passion that honestly started long before high school. As a kid, I was constantly rearranging my bedroom, changing how things looked. That instinct for spaces never went away.
I paused and picked up my nail and cosmetology licenses along the way, spending nearly a decade in a salon, where I learned something that would define my entire career: people are everything. Listening, building trust, while still being creative — those habits followed me everywhere.
At 24, I bought my first home on my own. Then I completely gutted it. Demo day changed everything — I fell in love with the process of taking something apart and building it back into something better. Which led me back to homes. When I transitioned into new home sales and got my real estate license in 2018, it all clicked. The design background. The people skills. The obsession with the building process. I finally had a career where I could bring all of it together.
2024, I took the leap of independence and started IronOak — a business rooted in integrity, transparency, and healthy boundaries. Built on my own terms. Every client I've worked with since has shaped how I run this business and pushed me to keep growing.
This year I obtained my GC license — the next step in being able to offer clients a truly complete experience. From finding the lot to designing the plan to managing the build, IronOak can be there for all of it.
"Always learning, evolving, and finding joy in every new opportunity. And I'm not done growing yet."
What others say
"When you talk to her about building, you can immediately tell she knows her stuff — but what's really unique about Jamie is that she is legit constantly in pursuit of more knowledge, and she truly loves to pass what she learns on to her clients and colleagues. Her hustle is second to none."
Relish Realty — on Jamie joining the team
The name
Why IronOak
The logo says it all. A tree growing inside a home — not decoration, but meaning. The oak represents strength, longevity, and roots. The home represents structure, protection, and the process of turning a vision into something livable.
Together they represent what IronOak is built on: you don't just sell a home, you don't just build a home — you help people create a home that feels right for them.
"Where thoughtful design, strong foundations, and real life come together to create home."
The why
It's always been personal
Home isn't just a building — it's where life happens. As an independent homeowner for over a decade and as a mom who has spent years helping families find, design, and build theirs, I know how much it matters to get it right.
That's why IronOak exists. Not to be another transaction, but to be the person in your corner who knows real estate, understands design, and can manage a build — so you never have to navigate it alone.
Here's to year three — and all the beautiful spaces yet to come.
What I offer
Services
01
Listing strategy
Data-driven pricing, professional photography, MLS optimization, and targeted marketing.
02
Buyer representation
Offer writing, negotiation, inspection guidance, and advocacy through every step.
03
Interior design
Staging consults, feature wall concepts, cabinetry, and custom finish selections.
04
Design & build
Floor plan design, lot selection, builder coordination, GC project management start to finish.
Get started
Let's connect
I'd love the opportunity to get to know you and what you're looking for in your next home. Fill out the form below — it helps me understand your needs and how I can best support you on this journey.
